Meet SOOS: How a Canadian Grooming Brand Expands Personalized Care for Every Coat

As late-summer outdoor adventures give way to crisp autumn air across the Greater Toronto Area, pet parents often notice subtle shifts in their dog’s skin and coat. From lingering trail dust and lake sand to seasonal dryness, autumn requires a thoughtful approach to hygiene. While maintaining a consistent grooming schedule is vital, the products used during a bath play a fundamental role in protecting your dog’s natural skin barrier and keeping their fur soft and healthy.

At Paws in the Bath (PITB), our fundamental belief is that pets always come first. Delivering a wellness-focused, stress-free experience means choosing high-integrity formulations that cater to every dog's individual coat type and skin sensitivity.

Why Product Selection Matters for Your Dog’s Coat

No two dogs share the exact same coat texture or skin profile. A dense double-coated breed returning from hikes requires a very different cleansing approach than a short-haired pup prone to seasonal dryness. Using harsh or generic cleansers can strip away essential oils, leaving fur brittle and susceptible to humidity-induced tangles.

Professional, tailored product selection ensures:

• Targeted Cleansing: Removing deep-seated environmental debris without disturbing natural skin pH.
• Coat Resiliency: Restoring elasticity so fur stays manageable and resists seasonal matting.
• Barrier Protection: Soothing surface dryness and minor irritations before they turn into post-groom scratching.

Elevating Care with SOOS Canadian Pet Care

The products applied during a bath are just as important as the technique. As part of our regular grooming services across all PITB salons, we use SOOS, a trusted Canadian grooming brand formulated with natural Dead Sea minerals and plant extracts to properly cleanse, hydrate, and maintain healthy coat texture.



Because skin conditions vary, SOOS also offers targeted specialty formulations—including hypoallergenic and anti-itch treatments—designed for dogs with heightened sensitivities, allergies, or dry skin. We encourage pet parents to discuss any skin concerns with their groomer prior to the session. Based on your dog's individual needs, your groomer can recommend the ideal formulation, with specialty treatments available as optional add-on services.

An Adaptive, Communication-First Approach

What distinguishes PITB as your "neighborhood pet people" is how our team pairs premium Canadian care with attentive 1:1 handling:

• Pre-Bath Check-In: Sharing details about your pet’s recent outdoor activities, skin history, or past post-groom comfort allows our groomers to select the most suitable SOOS shampoo.
• Gentle, Paced Handling: For senior pets or dogs with joint stiffness, groomers adapt the session by adjusting water temperature, offering rest breaks, or splitting the groom over two visits to prevent fatigue.
• Observational Oversight: During our Signature 4-point health check (Coat, Ears, Teeth, and Nails), groomers observe surface skin conditions to tailor product application. We focus strictly on gentle observation and grooming adaptation, leaving all medical diagnoses to your family veterinarian.

Precision Care for Autumn Walks

Maintaining properly trimmed nails is essential for healthy posture and joint alignment as your dog returns to daily neighborhood walks. Adhering to a regular 4–6 week grooming cadence prevents nail overgrowth and coat matting before discomfort begins. Pet parents can easily use our tech-enabled booking system to set up automated reminders and maintain a consistent schedule throughout the fall.

Visit Us Across 9 Neighborhood Locations

Across all our locations, we operate as a no-cage, low-stress sanctuary to support emotional wellness. For non-social, anxious, or easily overstimulated pets, we also provide secure and cozy kennel options where they can relax peacefully in their own private space.

We are proud to serve you across 9 GTA neighborhood locations:
The Beaches (Toronto), Sherbourne (Toronto), Leslieville (Toronto), Aurora, Bradford, Keswick, Newmarket, King City, and Rouge Park (offering daycare and boarding in partnership with Rosewood Pet Resort).

Our newest Leslieville hub is now open at 826 Eastern Avenue, Toronto (located inside Soulmutts Toronto near Eastern Avenue and Leslie Street), bringing our signature 1:1 care right to the neighborhood!

Ready to customize your dog’s fall bath? Book your appointment online today and speak with your groomer about the best SOOS formulation for your best friend!

FAQs

Q: Can I request a specialty shampoo if my dog gets seasonal dry skin or itchiness in the fall?

A: Yes, absolutely! We encourage pet parents to mention any skin dryness or seasonal scratching during check-in. While our everyday grooms feature nourishing SOOS everyday shampoos, your groomer can recommend a targeted specialty formulation—such as a hypoallergenic or soothing anti-itch bath—available as an optional add-on tailored to your pet's current coat condition.

Q: How do groomers determine which shampoo formulation is right for my dog?

A: Before every bath, our groomers assess your pet's coat texture and discuss any known sensitivities or recent outdoor activities with you. Using their trained eyes for coat and skin condition during our Signature 4-point check, they select the appropriate everyday or specialty SOOS formulation to deliver the right balance of deep cleansing, hydration, or skin relief.

Q: What makes Canadian-made SOOS products beneficial for dogs in the GTA climate?

A: SOOS products are specifically formulated with natural Dead Sea minerals and botanical extracts designed to restore moisture and protect skin against changing Canadian weather—from late-summer humidity to crisp autumn winds. They gently cleanse without stripping natural oils, helping keep fur soft and resilient against matting between regular grooms.

Q: Is the new Leslieville salon open for full-service grooming and walk-in appointments?

A: Yes! Our Leslieville hub is now open at 826 Eastern Avenue, Toronto (located inside Soulmutts Toronto near Eastern Ave & Leslie St). You can easily pre-book full-service grooming sessions online using our tech-enabled booking system or visit us for personalized 1:1 care in the neighborhood.